LOA & FAYE

The typography for Loa & Faye combines structure with softness. The logo mark features a bold slab serif paired with a handwritten script, bringing both strength and personality. Clean, elegant serif headings add a refined touch, while a simple sans serif body type keeps the overall look modern, minimal, and easy to read. A balanced system that reflects the brand’s dreamy yet grounded feel.

The colour palette for Loa & Faye is built around soft hues of blue, creating a calming and clean foundation that speaks to clarity and care. This is paired with a warm orange accent, adding a touch of energy and warmth to the overall aesthetic. The combination feels fresh, inviting, and balanced, evoking a sense of dreamy simplicity with a subtle pop of personality.

The cloud pattern used across the brand draws inspiration from the idea of a dreamscape, reinforcing the concept of dreamy skin. Soft and organic in form, the pattern adds a sense of lightness and calmness. It works seamlessly across packaging and brand touch-points, adding texture and depth while complementing the clean design and colour palette.

The tone of voice for Loa & Faye is warm, friendly, and down to earth, like chatting with a trusted friend who just gets your skin. It’s relatable and approachable, offering advice and insight without the fluff or pressure. The language is clear, supportive, and honest, creating a space where people feel seen, understood, and confident in their skincare choices.

Loa & Faye’s brand comes to life across a range of thoughtful touchpoints, including the logo mark, packaging, website design, social media tiles, and printed materials. Each element is designed to feel cohesive and considered, reflecting the clean, calming aesthetic and friendly tone of voice. From the unboxing experience to scrolling through Instagram, every interaction reinforces the brand’s promise of simple, dreamy skincare that fits effortlessly into real life.

Packaging design was the heart of the Loa & Faye brief, with a focus on creating a look and feel that felt both luxurious and approachable. The soft blue tones paired with a warm orange accent bring a sense of calm and warmth to each product, while the cloud pattern adds a unique, dreamlike touch that ties back to the brand story. Clear typography and thoughtful layout ensure the packaging is not only beautiful but functional and easy to navigate. The result is an elevated unboxing experience that feels personal, considered, and effortlessly aligned with everyday skincare rituals.

I created responsive and creative designs for Loa and Fae, ensuring all visuals worked seamlessly across multiple platforms. This included adapting layouts for websites, adjusting aspect ratios for various social media channels, and producing flexible assets for advertising campaigns. Each design was tailored to remain consistent and visually strong across different screen sizes, creating a smooth and cohesive brand experience no matter where the content appears.