Working across e-commerce campaigns, I created a range of digital assets designed to promote upcoming sales and product launches. This included designing EDMs alongside supporting social media content, ensuring each campaign felt cohesive across multiple platforms and touchpoints.

The designs balanced bold, attention-grabbing visuals with clear messaging to drive engagement and communicate promotions effectively. From email layouts to static social tiles, each asset was crafted to feel visually strong while maintaining consistency with the brand’s tone and aesthetic.

The outcome was a series of cohesive campaign assets that supported product launches and promotions across email and social platforms, creating a seamless and engaging experience for customers across the entire e-commerce journey.