Designing Within an Established Brand

Ray White Alliance Campaign Assets

While working as an in-house designer for Ray White, I developed a range of social media content and print collateral to support agent marketing, property campaigns, events and promotional giveaways. The role involved producing high volumes of creative while maintaining the strong visual consistency expected from an established national brand.

Working within Ray White’s brand guidelines, I balanced consistency with creativity by adapting layouts, typography and imagery to suit different campaigns while ensuring everything remained recognisable to the brand. Each piece was designed to communicate clearly and stand out across both digital and print formats.

The outcome was a collection of versatile marketing assets used across social media, property advertising and promotional materials, helping agents effectively promote listings, events and brand initiatives while maintaining a cohesive visual presence. 

What we used

  • EDM Design

  • Brand Collateral

  • Logo Design

  • Print Design

  • Brand Strategy